New campaigns for Winter 2016 and Summer 2017 launched by Switzerland Tourism
Switzerland Tourism (www.myswitzerland.com) recently launched its India-focussed Winter Campaign for 2016 and Summer Campaign for 2017. The main emphasis of the winter campaign is on action and adventure with the tagline ‘You can but you don’t have to’. Meanwhile, Bollywood actor Ranveer Singh has been hired as the brand ambassador of the nature-themed summer campaign.
The main aim of the entire strategy is to boost as well as maintain the growth of the Swiss tourism industry that saw a 16% rise in 2015-16. Winter tourists will be able to enjoy a variety of adventure activities such as skiing, sledging and snowboarding apart from Christmas markets, open air hot springs and igloo stays. The summer campaign will promote activities such as sky-diving, wakeboarding and canyoning.